| Burger King | - | - | - | + | - | McDonald's |
| Coke | - | - | - | - | + | Pepsi |
| Mac OS X | - | - | - | + | - | Windows XP |
| Yaesu | - | - | + | - | - | Icom |
| Fuji | - | + | - | - | - | Kodak |
| New Testament | - | + | - | - | - | Old Testament |
| Bush | + | - | - | - | - | Kerry |
| New "Internet" Keyboards with special Windows keys | - | + | - | - | - | Original 101-key keyboard |
| Compaq | - | - | - | + | - | Dell |
| Classico | - | - | - | - | + | Prego |
| Dictionary.com | + | - | - | - | - | Miriam-Webster Online |
| ASP | - | - | - | - | + | PHP |
| Dreamweaver | + | - | - | - | - | GoLive |
| CNN | + | - | - | - | - | Fox News |
| Black and White | - | - | - | + | - | Color |
| Cheerios | - | - | - | + | - | Honey-Nut Cheerios |
| Rolaids | - | - | - | + | - | Tums |
| Blimpie | - | - | - | + | - | Subway |
| Chocolate shake | + | - | - | - | - | Vanilla shake |
| Chocolate shake | - | + | - | - | - | Strawberry shake |
| Photoshop 7 | - | - | - | - | + | Photoshop CS |
| Face the Nation | - | - | - | - | + | Meet the Press |
| Bacon Bits | - | + | - | - | - | Croutons |
| 7-Up | - | - | - | + | - | Sprite |
| Bert | - | + | - | - | - | Ernie |
| Disney Cartoons | - | - | + | - | - | Warner Bros. Cartoons |
| Dr. Pepper | + | - | - | - | - | Pepsi |
| AIM | + | - | - | - | - | MSN |